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Wednesday, March 7, 2007

Hershey Enters Laxative Market With 'Montezuma's Revenge' Bar

(HERSHEY) - The Hershey Company today announced its foray into the laxative market with the Montezuma's Revenge bar.

The candymaker says its newest product will be manufactured in Mexico, thus fitting into the company's restructuring plans that involve shifting hundreds of jobs south of the border.

"The synergies between our Mexican operations and the production of laxatives are obvious," said President and Chief Executive Officer Richard Lenny. He noted the company will soon be releasing Hershey's Squirt, a laxative in syrup form.

"We're excited about the opportunity to combine the delicious taste of Hershey's chocolate with the relief that comes with being able to produce a bowel movement," Lenny said.