(HARRISBURG) - In an attempt to rebuild its image, the Pennsylvania Higher Education Assistance Agency, or PHEAA, has adopted the new name of Pennsylvania Helping University-bound and College-bound Kids, or PHUCK.
"We feel the new moniker better reflects what we do on a daily basis," said PHUCK Chief Dick Willey.
He added the switch also reflects a transition toward a more accountable and transparent spending process, vowing to "keep tight reins on all PHUCK money."
"Bottom line," Willey said, "is that we want students to know they have options. That's why we're here to remind them that if they can't afford it, they can always PHUCK it."
As the agency launched its new image, officials also used the occasion to unveil a new website or "information network," PHUCKin.org.
"We feel the new moniker better reflects what we do on a daily basis," said PHUCK Chief Dick Willey.
He added the switch also reflects a transition toward a more accountable and transparent spending process, vowing to "keep tight reins on all PHUCK money."
"Bottom line," Willey said, "is that we want students to know they have options. That's why we're here to remind them that if they can't afford it, they can always PHUCK it."
As the agency launched its new image, officials also used the occasion to unveil a new website or "information network," PHUCKin.org.
